Do we really need a business case for data quality? (Discussion topic 2 for upcoming TDWI DQ event)

Do we really need a business case for data quality?

On the 28th of february2011 TDWI in Finland is organizing a Data Quality seminar with yours truly as the speaker (event link: http://www.tdwi.fi/tapahtumia-events/). Apart from the main presentation we will also have two round table discussions.  The idea is to spark interesting discussions based on your experience and knowledge around your data centric business challenges. Please feel free to start the discussion by commenting this post, based on the question above!

Best Regards
Dario Bezzina (http://www.affecto.com & http://www.betterdataquality.com)