|Data Warehousing and Strategic
The field of strategic management is undergoing
some radical change. A new business logic is emerging. Value creation takes
place in constellations where many actors simultaneously participate.
The language of strategy dates back to the theory of military combat. The
world was bipolar: we and them, our forces and the enemy. Business strategy
today is more complex. Companies are often simultaneously competing and
co-operating. At the same time the content of the value creation process
is many times emerging during the process. Companies have to be much
more open to uncertainty and found their decisions on trust and relationships.
In this new business context the need for
accurate information for decision support becomes even more critical. This
course will use the value constellation framework to show how the new value
creation logics takes place.
Tuesday, April 28
10.45 - 17.00
What is Value
Value Creation Potentials
The Value Equation
The Essence of Innovation
Value Creation; Matching Resources and
The Three Dimensions of the Offering
Value Creation vs. Buying Behaviour
Customer Base Analysis
Business Development and IT Development
Corporate IT Management
Matching Information Systems with Business
Strategic Utilization of Information
The Implementation Plan
Finnish Fur Sales Co Ltd.
The case session will describe how Finnish
Fur Sales (FFS) already 1981 designed an application, which included all
the elements of a modern data warehousing architecture. The company was
one of the first Finnish companies to apply relational databases for multidimensional
analytical purposes. At that time IBM had just introduced its model S/38
(now AS/400) and FFS was using this as a platform to design its system
serving international auction buyers and fur suppliers. The application,
which basic architecture is still remaining unchanged, provides FFS with
on line information on fur auction prices, quantities and purchases.
|The system enables drill downs to the level
of individual buyers and suppliers and providing the opportunity to find
such information over the whole time span back to the first entry of data
During the presentation the design issues
will be covered, as well as the development stages this system has undergone
during its lifecycle.
Johan Wallin is responsible for the Finnish
operations of SMG, an international management consultancy founded by professor
Richard Normann. He has 20 years experience from using information technology
for the purpose of making strategic decisions. Until 1991 he was marketing
director of Finnish Fur Sales, the worlds leading fur auction house. He
was 1981-83 responsible for the design of the integrated information architecture
that established a data warehousing type of solution for Finnish
Fur Sales. Since that he has been responsible for the continuous update
of this system, the last six years as a consultant to Finnish Fur Sales.
His interest in combining business strategy
with information technology introduced him to The Data Warehousing Institute
already in 1995.